{"id":446,"date":"2010-03-19T11:46:01","date_gmt":"2010-03-19T16:46:01","guid":{"rendered":"http:\/\/www.encoretechresources.com\/insights\/?p=446"},"modified":"2010-03-19T17:14:12","modified_gmt":"2010-03-19T22:14:12","slug":"augmented-reality-on-the-highways","status":"publish","type":"post","link":"http:\/\/www.encoretechresources.com\/insights\/2010\/03\/19\/augmented-reality-on-the-highways\/","title":{"rendered":"‘Augmented Reality’ On the Highways"},"content":{"rendered":"

We practically launched Insights<\/em> with a post about electric cars<\/a> and our hopes that Chevrolet’s Volt will indeed be launched in November. Now here’s Guy Kawasaki test-driving a Volt<\/a> at the SXSW new media conference in Austin.<\/p>\n

It runs! It handles nicely! Its approximate range will be 400 miles on an eight-gallon tank of gas and the electric motor will always power the car! This last is a reference to the Volt being a “series” hybrid. Existing hybrids are “parallel” vehicles \u2013 “the electric motor powers the car for low speeds, and the gasoline engine kicks in for greater acceleration and higher speeds,” Kawasaki advises.<\/p>\n

\"\"<\/a>It’s interesting (though dismaying) to note that the Volt test-driving was done in the parking lot of an Austin shopping mall where most of the stores were out of business \u2013 a hapless setting not unlike Detroit itself.<\/p>\n

With electric cars, though, we may be at the symbolic juncture of two eras in the U.S.: the decline of the old manufacturing economy and the rise of a new innovation-powered one that’s good for renewed production of industrial goods and jobs. \u00a0We certainly need that kind of good fortune. And we’re wishing the Volt all success (at a reasonable price, of course).<\/p>\n

Now, if electrically-powered transmission can be coupled with GM’s new “augmented reality windshield<\/a>” we may really have something!\u00a0GM says the new windshield can highlight landmarks, obstacles and road edges before a driver’s eyes, in real time. It can point out to drivers potential hazards, such as a running animal, even in foggy or dark conditions.<\/p>\n

Boy, that would be great. Maybe “augmented reality” can even catch sight of a revived, prosperous and reliable industrial economy for us all. Right on at the new GM! \u2013 Doug Bedell<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We practically launched Insights with a post about electric cars and our hopes that Chevrolet’s Volt will indeed be launched in November. Now here’s Guy Kawasaki test-driving a Volt at the SXSW new media conference in Austin. It runs! It handles nicely! Its approximate range will be 400 miles on an eight-gallon tank of gas […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-446","post","type-post","status-publish","format-standard","hentry","category-technology","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.encoretechresources.com\/insights\/wp-json\/wp\/v2\/posts\/446"}],"collection":[{"href":"http:\/\/www.encoretechresources.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.encoretechresources.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.encoretechresources.com\/insights\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/www.encoretechresources.com\/insights\/wp-json\/wp\/v2\/comments?post=446"}],"version-history":[{"count":8,"href":"http:\/\/www.encoretechresources.com\/insights\/wp-json\/wp\/v2\/posts\/446\/revisions"}],"predecessor-version":[{"id":457,"href":"http:\/\/www.encoretechresources.com\/insights\/wp-json\/wp\/v2\/posts\/446\/revisions\/457"}],"wp:attachment":[{"href":"http:\/\/www.encoretechresources.com\/insights\/wp-json\/wp\/v2\/media?parent=446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.encoretechresources.com\/insights\/wp-json\/wp\/v2\/categories?post=446"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.encoretechresources.com\/insights\/wp-json\/wp\/v2\/tags?post=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}