{"id":597,"date":"2010-05-20T20:37:43","date_gmt":"2010-05-21T01:37:43","guid":{"rendered":"http:\/\/www.encoretechresources.com\/insights\/?p=597"},"modified":"2010-05-21T07:06:39","modified_gmt":"2010-05-21T12:06:39","slug":"tesla-and-toyota-act-smartly-together","status":"publish","type":"post","link":"http:\/\/www.encoretechresources.com\/insights\/2010\/05\/20\/tesla-and-toyota-act-smartly-together\/","title":{"rendered":"Tesla and Toyota Acting Smartly Together"},"content":{"rendered":"<p>Here&#8217;s <a href=\"http:\/\/green.venturebeat.com\/2010\/05\/20\/tesla-and-toyota-teaming-up-to-build-electric-cars-schwarzenegger-lets-slip\/\">an exciting story of two carmakers collaborating<\/a> for mutual advantage and serving U.S. energy goals in the bargain. Toyota and Tesla Motors are parterning to reopen the former General Motors\/Toyota NUMMI plant at Fremont, CA, to build electric cars there \u2013 and potentially recall thousands of laid-off workers.<\/p>\n<p><a href=\"http:\/\/en.wikipedia.org\/wiki\/Tesla_Motors\">Tesla Motors<\/a>, advises Wikipedia, &#8220;is a\u00a0<a title=\"Silicon Valley\" href=\"http:\/\/en.wikipedia.org\/wiki\/Silicon_Valley\">Silicon Valley<\/a>-based company that engages in the design, manufacture, and sale of\u00a0<a title=\"Electric vehicles\" href=\"http:\/\/en.wikipedia.org\/wiki\/Electric_vehicles\">electric vehicles<\/a> (EVs) and electric vehicle power train components. It is currently the only\u00a0<a title=\"Automaker\" href=\"http:\/\/en.wikipedia.org\/wiki\/Automaker\">automaker<\/a> building and selling highway-capable EVs in serial production (as opposed to prototype or evaluation fleet production) in North America or Europe.&#8221; It produces at least 15, mostly custom-ordered cars a week.<\/p>\n<p>Here&#8217;s the essence of the Tesla-Toyota deal, as reported on the GreenBeat blog:<\/p>\n<p>&#8220;1. The joint development \u00a0of a brand new,sub- $30,000 electric car, that will contain Tesla\u2019s unique powertrain design, with everything else built by Toyota;<br \/>\n&#8220;2. The purchase of the NUMMI plant, where Tesla plans to manufacture both its Model S sedan due out in 2012, a new $30,000 Tesla-designed vehicle, and the more affordable jointly designed \u201cthird-generation\u201d vehicle;<br \/>\n&#8220;3. A $50 million investment from Toyota into Tesla when the company goes public, probably later this year.&#8221;<\/p>\n<p><a href=\"http:\/\/www.encoretechresources.com\/insights\/wp-content\/uploads\/Screen-shot-2010-05-20-at-1.41.46-PM1-300x1481.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-603\" title=\"Screen-shot-2010-05-20-at-1.41.46-PM1-300x148\" src=\"http:\/\/www.encoretechresources.com\/insights\/wp-content\/uploads\/Screen-shot-2010-05-20-at-1.41.46-PM1-300x1481.png\" alt=\"\" width=\"300\" height=\"148\" \/><\/a>Another electric car initiative in the U.S. will enliven the marketing scene that&#8217;s been developing around the forthcoming Chevy Volt and Nissan Leaf. 4,700 people worked at the NUMMI plant and it&#8217;s possible that when Tesla&#8217;s Toyota-assisted sub-$30,000 car rolls out even more than that number will be employed.<\/p>\n<p>This is all great news involving intelligent energy policy and enlightened management thinking as well. A win-win partnership very much in the public interest. <em>\u2013 Doug Bedell<\/em><\/p>\n<p><em> * \u00a0* \u00a0*<\/em><\/p>\n<p>This is a significant development. I lived only about 10 miles away from that plant and it was a big employer when I was young. I recall touring the plant with my Boy Scout troop.<\/p>\n<p>I understand Tesla&#8217;s existing models sell from about $50,000 to $100,000, so a sub-$30,000 vehicle is a big step forward. I&#8217;ve read reviews of their existing models and they have amazing acceleration.<\/p>\n<p>This is a nice example of a Silicon Valley startup thinking outside the box and coming up with a way to ramp up production quickly. <em>\u2013 Dennis Owen<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s an exciting story of two carmakers collaborating for mutual advantage and serving U.S. energy goals in the bargain. Toyota and Tesla Motors are parterning to reopen the former General Motors\/Toyota NUMMI plant at Fremont, CA, to build electric cars there \u2013 and potentially recall thousands of laid-off workers. Tesla Motors, advises Wikipedia, &#8220;is a\u00a0Silicon [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-597","post","type-post","status-publish","format-standard","hentry","category-technology"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Here&#039;s an exciting story of two carmakers collaborating for mutual advantage and serving U.S. energy goals in the bargain. 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Tesla Motors, advises Wikipedia, &quot;is a Silicon\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Insights Blog Master\"\/>\n\t<link rel=\"canonical\" href=\"http:\/\/www.encoretechresources.com\/insights\/2010\/05\/20\/tesla-and-toyota-act-smartly-together\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"ENCORE Insights | Reflections on Technology, Business, &amp; the Writing Life\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Tesla and Toyota Acting Smartly Together | ENCORE Insights\" \/>\n\t\t<meta property=\"og:description\" content=\"Here&#039;s an exciting story of two carmakers collaborating for mutual advantage and serving U.S. energy goals in the bargain. 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